DSW Shoes

When the Ohio State University Medical Center asked DSW for help with their Women’s Health Initiative, DSW immediately jumped on board. There were no embarrassing displays of giant cardboard checks, however. DSW volunteered to organize a chic event to generate awareness for the cause, celebrate the initiative – and, of course, raise some much-needed funds. Called “An Evening of Passion,” the high-concept event transformed the flagship DSW store into a bistro in Seville at midnight, and reflected the modern Latin music that is a key element of DSW’s custom music program. Music became the event’s central theme – inspiring guests to be as passionate in giving as they are about stylish shoes. To keep this spirit alive long after the last tango, DSW turned to Muzak to create a compilation CD to send home with attendees. “Music is a powerful thing,” said Derek Ungless, DSW executive vice president. “You hear a song, and you remember where you were. Hopefully when we come calling again next year, people will remember what a great evening they had because they’ve been enjoying this CD ever since.”