Hear the word "muzak", and the first thing you think of might be "elevator music". While the terms evoke memories of instrumental versions of pop and classic rock hits, the Muzak of today is not your parents' watered-down back ground music. With over 350,000 clients, one hundred million people experience Muzak every day. We offer over 80 programs of original, commercial free music mixes, designed to create a complete audio experience that speaks to the heart.
But the association between Muzak and elevator music was come by honestly. Muzak was created in the 1930s by General George Squier, who developed the use of military messaging technology to carry music. This new technology was particularly useful for piping music into elevators, which at the time were loud, frightening contraptions. The soothing music helped calm elevator riders' nerves and masked the squeaks and squeals of early elevators.
Though a resounding success, elevator music was only a small part of Muzak's original business. Research showed that back ground music could improve workplace productivity, and Muzak developed its Stimulus Progression system. This system introduced back ground music as an employee management tool. Muzak songs were programmed in 15-minute blocks to give employees a subconscious feeling of forward movement. Many aspects of songs were analyzed, including tempo, mood, orchestration, and instrumentation.
In the early 1970s, Muzak was also adopted by retailers aiming to create a more pleasant shopping experience - and one that encouraged shoppers to linger a bit longer. It was during this time that back ground music known as "Muzak songs" - rerecorded versions of classical, pop, country, and rock songs, minus the vocals - were adopted as a strategy to provide unobtrusive subliminal cues to shoppers. As the demand for original music grew throughout the 1980s, Muzak shifted its focus to Audio Architecture, and a new way of reaching the hearts and minds of customers was born.
If you've heard music in a hotel lobby, restaurant, or retail store, chances are good you've experienced Muzak Audio Architecture. More than just back ground music, Audio Architecture combines original songs, professional voice talent, and sound system design to create an atmosphere that makes people feel good about the environment and inspires brand loyalty.
Every person has a brand. From the way you walk and talk to the clothes you wear to your hair style, you have a unique brand identity. Every business, no matter what its size and scale, also has a brand. Far from the elevator music of yesteryear, the right back ground music becomes more than just something heard - it becomes something that is felt. The Audio Architecture design process involves selecting the right back ground music and songs and weaving them together to perfectly capture your unique brand. It's part art, part science, and all soul.
Muzak offers more than 80 original music programs, beamed down via satellite, promo- and commercial-free. Each back ground music program is unique, ever evolving, and fresh. Muzak's Music Architects are fanatical about music and marketing, and are constantly on the lookout for emerging artists, obscure gems, and the perfect familiar favorite. Music program choices include big bands, hair bands, and everything in between. Here are just a few of the many back ground music programs Muzak offers:
Learn more about all of Muzak's back ground music programs.
Through our Audio Imaging process, Muzak can create a custom mix of original artist music that exemplifies your brand image. Much like a movie soundtrack expert who pairs the right song with the right scene, or an artist choosing the perfect sky blue from their palette, Muzak Music Architects work to create an image with sound. Music Architects immerse themselves in your business's culture and interpret its personality to create a holistic auditory experience that combines music, voice, and sound system design to push your brand experience to its highest potential.
In addition to back ground music services, Muzak also offers on-hold and in-store messaging, sound system design, and much more. For more information about how Muzak can help bring your brand to the next level, please contact Muzak.
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